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Before the AIR JORDAN, all basketball shoes were white. This simple statement only beginsto describe the sheer magnitude of the changes that were about to occur to the sport ofbasketball and to the athletic footwear industry once Michael Jordan entered the league.Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game andthe industry have been utterly transformed. Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, eachunveiling has been met with ever-increasing anticipation from the media, the industry,and the buying public. AIR JORDANs perennially dominate the market in sales...

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